Following googles recent update, some are talking about how unless you are an established authority site and well branded, you may need to more than your link building efforts.

The main questions now on most marketers minds are:

How to brand your business, so that searchers are typing your name directly into google!

Who is talking about your brand?  Some think this has become a main part of google’s view to who is an “authority” site.

Which sites are continually coming up in the social media scene?

Who is coming to your website outside of search? Volume, duration, navigation etc..

What is the related search volume, how many search for ’Nike’ and ’trainers’ in the same session?

Following the resent update, many major brands have benefited in serps for unexpected competitive keywords.