21 Jan 10 Google Caffeine In Effect, Link Builders Find Backlinks Disappearing
The new Google Caffeine is already in effect now and Link Builders around the world are a bit amazed about what the heck happened to the links that they built throughout the mid and end of 2009? Last Google PR update has clearly proven that Google is now taking the backlink profile more seriously. All crappy and spammy links are seeing a slow and steady decay in Google’s sphere.
Off late, there has been much hype about Angela Paul’s link building. I am pretty sure even you would have heard about it if you are remotely connected to Search Engine Optimization or Link Development industry. In my opinion Angela Edward link building strategy is going to be garbage when considering Google Caffeine is in effect. Google Caffeine would always give more weightage to the backlinks which fly out of ‘related’ authority websites over forum profile and social media profile links.
The Link building service providers would now need to chose the inbound links more carefully since Caffeine is built for doing justice to only authentic websites which have slow and natural links built. So if you are probably building 2,000 links a month from different forum profiles you are doing nothing but a Donkey’s Job. Google has a serious disregard for digital spam and Caffeine since its inception was coded and introduced to make Crawling Faster and Spam Removal - more effective.
Following 3 factors are most important for any Link Building Service provider looking to create more authority links - Trust, Merit & Intent as mentioned by Link Moses - Eric Ward, repeatedly. So thats how WE at BuckDat as Link Building Service providers are going to mould our Link Development Strategy.
Which Backlink Would Qualify For Google’s Caffeine?
- Non reciprocal links.
- Links coming out of regularly updated ‘on-topic’ related websites. (Link Wheel would work perfecly well)
- Links coming out of RSS farms would be effective and would benefit due to dynamic multiplicity of content.
- Links coming out of Forums would be the biggest push if the linking threads are on topic.
- Links built to bread crumbs are going to give the contents good link juice and would enhance the crumb development in Search Engine Results.
- Links coming out of Embedded PDF files show a trend of bouncing back on top of Caffeine results. I see 3 results on Google Caffeine search engine results pages with .pdf files when I tried googling for keyword “High PR backlinks”.
And so on…
Another aspect is that when you once create backlinks on certain content node of a website, you must make sure that you instantly ping that site using pinging service and submit the page for Social Media to enable quick crawling. This would ensure that your Link Building Services show quicker results. Not to forget that Google Caffeine has been coded to crawl a larger chunk of web more quickly, so if you are able to bring the link page before Google Goggles instantly, nothing more better. Your link has an increased chance of getting cached if the above steps are followed instantly.
We would love to know your thoughts on Link building strategies for Google Caffeine.
Please feel free to share if you have any note worthy finding on Search Engine Result Pages & what factor of Caffeine you think is possibly triggering the results you are seeing. This is an hour where we need to heavily revamp and restructure our Link development strategies in wake of Google Caffeine coming in effect.
Not to forget that present day search engines are heavy duty dynamo with ever updating algorithms and Link Building Services which totally comply with each Search Engine Update are going to be the ones which produce best results on the Search Engines and produce links that stand the test of time!
Source: Buckdat Team
Tags: backlinks, google caffeine, Link Building
21 Jan 10 How Google’s Speeding Things Up Could Affect You
Google’s need for speed could begin to influence the transition to the next generation of search and page-ranking factors in query results, as the company makes a transition to Caffeine, the next-generation of Google Search. While the move to speed up the Internet mostly touches Google’s architecture and organic search results, some search marketers believe the move affects search advertisers, too.
Read article http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120970
Tags: google caffeine, load time, Speed
21 Jan 10 SEO: five developments we can expect to see in 2010
There have been many recent blog posts about potential SEO developments for 2010, so I thought I’d gaze into my own crystal ball and see what patterns emerged from the mist.
So, if you want to dominate the natural SERPs over the next 12 months, these are the factors that I think are going to be the most important.
1. Website load time
Check into Google’s Webmaster Tools and you’ll get plenty of feedback on website load time - a sure sign that it’s an element you need to get right.
When the GoogleBot crawls your site, it needs an easy and unblocked route to your content. Many posts on the Google Webmaster Central blog suggest allowing the GoogleBot to crawl all areas of your site - they could be key areas in your visitors’ journeys, and they could have high load times. Giving GoogleBot free rein over your sitemap will make sure you get the best possible feedback about page load times.
Google’s ‘Caffeine’ update incorporates load times as part of its algorithm. So far it’s been difficult to measure the impact of this change in the UK SERPs; but as we move through 2010 this update will affect more sets of keywords and themes. In August last year, the big shake up had a big impact on a set of ‘Hollywood’ search terms, which also gave more power to brand owners. I expect this to roll out even further and - of course - throw up odd results (i.e. from other countries) as we go along.
2. More competitive local search results
Google Local Business listings have proven to be a fantastic channel of traffic for website owners. As more SEO agencies look to leverage the power of these listings at the top of the SERPs, I expect Google to reward top spots by focusing on quality and relevance.
The current set up means you can easily bump your listing into the top spots for relevant searches like ‘Solicitors Kent’, but as we move into 2010 I expect listings that have more reviews, similar location-based inbound links and use other Google products (e.g. AdWords, Product Search) will benefit the most.
I expect Google to tighten the algorithm of local listings further, so it won’t be (potentially) as easy to achieve quick wins in this area.
3. Authority websites to continue to deliver more weight for SEO
The way we search is changing. Whether your original search stemmed from Facebook, a Twitter post or elsewhere, these days we can avoid trawling through pages of search results to find what we’re looking for. In some cases it may just be easier to ask someone within an online community - we are guided by recommendation more then ever.
Although it’s hard to predict the longevity of Twitter’s growth (or decline), networks of this kind will be a growing source of direct visits to your website. Regular visits from authority websites will strengthen your position in the SERPS and need to be taken into consideration for your SEO.
This means you need to embrace social networks: tweet regularly, generate discussion and get your news read!
4. Link building: chasing PageRank will be a thing of the past
Link building strategies are often guided by chasing a link from a site with an awesomely high PageRank; but I predict we will soon be switching our attention to websites that have greater relevance and high crawl rates. Inbound links from static websites that are never updated will be worth very little, whereas a link from news source that isn’t necessarily ‘anchored up to the nines’ will be of greater value.
I also expect PageRank will be removed from the Google toolbar in 2010.
5. Long tail will (still) be the future for 2010
As we use increasingly accurate searches, the user journey through Google’s results pages may be much shorter then previous years.
This means that websites (especially eCommerce or news-related sites with lots of fresh content) need to focus on higher quality ‘SEO friendly’ content. Good descriptive copy, metadata and headings all count towards achieving accurate results.
There will be more pockets of opportunity for long tail searches in SEO; the trick is to identify these terms and build your strategy around them, rather than getting distracted by the the ego-inflating terms that don’t necessarily convert.
So, there you go - a few little gems from Coast Digital’s SEO crystal ball! Let’s hear your predictions for 2010 too… ideas in the comments please.
Source: Ashley Fletcher for Coastdigital.co.uk
Tags: 2010 seo, google caffeine, load time
