21 Jan 10 How Google’s Speeding Things Up Could Affect You

Google’s need for speed could begin to influence the transition to the next generation of search and page-ranking factors in query results, as the company makes a transition to Caffeine, the next-generation of Google Search. While the move to speed up the Internet mostly touches Google’s architecture and organic search results, some search marketers believe the move affects search advertisers, too.

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Tags: google caffeine, load time, Speed