Google caffeine is coming – 2010


Posted by girlie

Irbtrax is confident Caffeine is going to have a positive impact on companies that follow Search Engine Optimization best practice procedures.

Online PR News – 31-December-2009 – SEO Internet Marketing firm Irbtrax started intensive research on Google Caffeine back in early August. While opinions have varied, Irbtrax is confident based on their research that Caffeine is going to have a positive impact on companies and individuals that follow Search Engine Optimization Internet Marketing best practice procedures.

Caffeine should be fully launched sometime after the Holidays. Which is assumed to be in early January. To assist individuals and companies, Irbtrax has dedicated a page on their website to Google Caffeine Algorithm enhancements. A sample of suggestions that will help your web marketing efforts take advantage of Caffeine include:

Keeping website content fresh, unique, and updated.
Social Media Optimize your website where applicable.

For more information see:

“These practices will not only help you take advantage of Caffeine’s unique features, they will also enhance your website visitor experience. So in that regard, Google is aligned with your best interests. And one other thing. We’d like to wish everyone a safe, healthy, and prosperous New Year.”http://www.onlineprnews.com/news/15810-1261854533-google-caffeine-real-time-search-increases-value-of-social-media.html

Properly formatting your Meta Title and Description Tags.
Adding quality outbound links relevant to your site’s theme.

For more information see:

http://www.onlineprnews.com/news/16218-1262216513-seo-firm-provides-google-caffeine-tips-for-optimizing-your-website.html

Place keywords in strategic locations, but don’t saturate.
Test your website’s universal download page time rates.
Efficiently format internal links and using proper Siloing.

For more information see:

http://www.onlineprnews.com/news/14891-1261074789-study-shows-most-websites-arent-optimized-for-google-caffeine.html

Irbtrax founder Scott Moir states “These practices will not only help you take advantage of Caffeine’s unique features, they will also enhance your website visitor experience. So in that regard, Google is aligned with your best interests. And one other thing. We’d like to wish everyone a safe, healthy, and prosperous New Year.”

About Irbtrax: www.Irbtrax.com provides specialized Internet Marketing, Search Engine Optimization, and Market Research Solutions for business’s seeking a competitive edge. Including Google Caffeine expertise. After all, being cutting edge is good, but being leading edge is far better.

Source: http://www.onlineprnews.com/news/16303-1262291387-google-caffeine-is-coming-new-year-update.html


Can you get banned for over submitting to social bookmarks?


Posted by girlie

Social Bookmarking:

Social bookmarking means you bookmark your favorite sites for everyone to see them and just as everyone else on the internet can see them, search engine spiders and crawlers can also see them and count those a backlink towards your site. There are many social bookmarking websites like StumbleUpon and Digg. Join them and submit your websites.

Make sure you don’t submit links to different pages of a single site again and again. This can get you banned from the site. Apply 1-10 rule. This rule means that a page from the same domain should not be repeated before submitting 10 pages of other domains. So if you own 10 or more websites, then you can keep on submitting pages from your websites.


Leapfish – Social content merged with traditional query data


Posted by girlie

If you haven’t heard about LeapFish, you soon will. Think iGoogle with a social twist. The latest version of this search engine that launches Thursday merges social content with traditional query data, images and videos.

Registering as a member allows you to customize the home page with widgets, Facebook and Twitter feeds. In fact, more than 25 widgets will become available today, including Celebrity News, Hulu, The Onion, and Yahoo Sports. Those who log in can build a social media profile, a sort of LinkedIn for social media.

LeapFish offers two search options — traditional and real-time — to provide a variety of perspectives on news and events happening across the Web. News pulls from a variety of sites. The real-time results from Twitter update as they are posted. Visual partitions separate news, blogs and images on the search query page.

Buttons on the right of the results allow the person to toggle between Google, Yahoo, Bing, Flickr and more. Instead of jumping from page 1 of the query results to page 2 or beyond, the search engine offers an arrow key at the side of each section. This provides a way to scroll forward or back through the query results without leaving the page. While eliminating additional query pages reduces the load time, pulling in a variety of content requires a bit more processing power and time to deliver results.

The engine also allows you to share or recommend content to others with “share” and “like” buttons without leaving the search query. It has been under development for about one year. The first phase debuted in November 2008, but remained a shell until now.

LeapFish CEO Ben Behrouzi says an algorithm that sits above the content providers can identify “a place” and “a thing” when someone types “New York Sushi” into the search query box. The engine calls in data from Yelp.com, an authority on restaurants. The site relies on spiders that crawl the Web, but not for all content.

“This is a new Internet, much different than the days when the original search engines were developed,” Behrouzi says. “The days of 1996 and 1997, when we captured the Internet with 10 blue links, are behind us.”

Behrouzi says LeapFish’s new home page can support 100 widgets and “it will smile right back at you.” But if you try to build that on an iFrame infrastructure, he explains, it will crash.

LeapFish will finish 2009 with about $10 million in revenue from its paid advertising model introduced earlier this year, Behrouzi says.

Look for the engine to introduce behavioral targeting advertising in 2010, as well as an online marketplace where marketers and advertisers can buy, sell and trade paid-search keywords, as reported in March. The company will launch the trading platform early next year. The LeapFish advertising model requires marketers to purchase keywords for one year.

Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116840


Are backlinks nothing unless your branded?


Posted by girlie

Following googles recent update, some are talking about how unless you are an established authority site and well branded, you may need to more than your link building efforts.

The main questions now on most marketers minds are:

How to brand your business, so that searchers are typing your name directly into google!

Who is talking about your brand?  Some think this has become a main part of google’s view to who is an “authority” site.

Which sites are continually coming up in the social media scene?

Who is coming to your website outside of search? Volume, duration, navigation etc..

What is the related search volume, how many search for ’Nike’ and ’trainers’ in the same session?

Following the resent update, many major brands have benefited in serps for unexpected competitive keywords.